The Detroit Lions are a professional American football team based in Detroit. The Lions compete in the National Football League (NFL) as a member of the National Football Conference (NFC) North Division. The team plays their home games at Ford Field in Downtown Detroit.
The franchise was founded in Portsmouth, Ohio as the Portsmouth Spartans and joined the NFL on July 12, 1930.[1] Amid financial struggles, the franchise was relocated to Detroit in 1934 and renamed the Lions in reference to the city’s Major League Baseball (MLB) franchise, the Detroit Tigers.[6][7]
The Lions won four NFL Championship Games between 1935 and 1957. Following the 1957 championship, the franchise did not win a playoff game until the 1991 season and did not win another until the 2023 season. They are the only franchise operational for the entirety of the Super Bowl era to not appear in the Super Bowl.[8][9][10]
Franchise history
Logos and uniforms
Aside from a brief change to scarlet and black from 1948 to 1950 instituted by then head coach Bo McMillin, which was influenced by his years as coach at Indiana, the Lions’ uniforms have basically remained the same since they moved to Detroit in 1934–silver helmets, silver pants, and either blue or white jerseys.[11][12]
Glenn Presnell, the then last surviving member of the 1934 Lions, recalled that after the Portsmouth Spartans relocated to Detroit, team owner George A. Richards asked him and his wife to pick the Lions’ colors from combinations that included red and white, orange and black, and blue and silver. The Presnells liked blue and silver the best, so Richards selected it. The blue used by the Lions is officially known as “Honolulu blue”, which is inspired by the color of the waves off the coast of Hawaii.[12][13]
There have been minor changes to the uniform design throughout the years, such as changing the silver stripe patterns on the jersey sleeves, and changing the colors of the jersey numbers. “TV numbers”, which are auxiliary uniform numbers to help TV broadcasters identify players from the line of scrimmage, were added to the jersey sleeves in 1956.[12] White trim was added to the logo in 1970, with outlines (white on the blue jersey, silver on the white jersey) added to the numbers in 1972; the color arrangement on the numbers on the blue jerseys was reversed in 1982.[11] The silver facemasks became blue in 1984. In 1998, the team wore blue pants with their white jerseys along with grey socks but dropped that combination after the season.[11][14] In 1999, the “TV numbers” on the sleeves were moved to the shoulders.[15]
In 1994, every NFL team wore throwback jerseys,[16] and the Lions’ were similar to the jerseys wore during their 1935 championship season. The helmets and pants were solid silver, the jerseys Honolulu blue with silver numbers and the jersey did not have “TV numbers” on the sleeves. The team wore solid blue socks and black cleats. The helmets also did not have logos, as helmets were simple leather back then.[11] The Lions also wore 1950s-style jerseys during their traditional Thanksgiving Day games from 2001 to 2004 as the NFL encouraged teams to wear throwback jerseys on Thanksgiving Day.[17]
In 2003, the team added black trim to their logo and jerseys. The facemasks on the helmet changed from blue to black with the introduction of the new color. In 2005, the team introduced an alternate, black, jersey.[11][18]
For 2008, the team dropped the black jersey in favor of a throwback uniform to commemorate the franchise’s 75th anniversary. The throwback uniform became the team’s permanent alternate jersey in 2009, replacing the former black alternate.[19] The Lions officially unveiled a new logo and uniforms on April 20, 2009. The logo was given a flowing mane and fangs, while the typeface featured a modern font.[20]
On February 1, 2017, the Lions announced a new typeface, logo, and the complete removal of the color black from the team identity. While the previous logo was retained, the border was changed from black to silver.[21][18] The Lions then unveiled the new uniforms on April 13, 2017, which include the white jersey and blue pants combo for the first time since 1998. They introduced an alternate all-grey uniform, an alternate all-Honolulu blue uniform, and a helmet with a silver face mask.[22][23] The Lions also added the initials “WCF” to the left sleeve as a permanent tribute to William Clay Ford, who owned the team from 1963 until his death in 2014. The sleeve addition replaces the black “WCF” patch on the left breast that was added after Ford’s death.[24]
On September 20, 2021, the Lions wore white pants with their road white uniforms against the Green Bay Packers. The white pants, which lacked striping, were previously worn during the “scarlet and black” era in the 1948 and 1949 seasons.[25]
On April 12, 2023, the Lions announced they would celebrate their 90th season in franchise history during the 2023 season with a commemorative logo and jersey patch. The inspiration for the patch is an homage to their logo from 1961 to 1969, which is also honored in the WCF memorial logo and the 60th commemorative season logo.[26] On June 21, 2023, the Lions unveiled an alternate blue helmet. The helmet, which features the 1960s logo, was paired with the grey uniform. This was the first time the Lions wore a blue helmet since 1955.[27][28]
On April 18, 2024, the Lions unveiled a new jersey set. The home jersey, referred to as “One Pride”, features a redefined Honolulu blue with white block numbers trimmed in silver and sleeves striped in silver with white accents. The home jersey will be paired with silver pants with Honolulu blue stripes with white accents or solid Honolulu blue pants. The road white jersey, referred to as “the 313”, features Honolulu blue block numbers, stripes trimmed in silver, and a Honolulu blue “Detroit” wordmark on the front. The road jersey will be paired with solid Honolulu blue or solid white pants. The primary silver helmet with a Honolulu blue face mask and Honolulu blue stripes with white accents will be worn with the home and road jerseys. The black alternate jersey, referred to as “Motor City Muscle”, features Honolulu blue numbers and stripes trimmed in silver along with a “Lions” wordmark on the front. It will be worn with the alternate Honolulu blue helmet featuring black stripes with silver accents and the leaping lion logo in black with silver accents. The black jersey will be paired with solid black or solid Honolulu blue pants.[2][29] The black jersey was a favorite of head coach Dan Campbell, who wore the original version during his playing days. According to Lions team president Rod Wood, it was Campbell who lobbied for the black jersey to return, which happened after the Lions won the NFC North division title in 2023.[30] The throwback jersey was retained and updated with the refreshed Honolulu blue. The throwback jersey will be retained with a silver helmet that will be worn with a silver or a Honolulu blue face mask. The William Clay Ford (WCF) memorial decal has been placed on the back of the primary and alternate helmets.[2][29]
Thanksgiving Day tradition
In 1934, then team owner George A. Richards, who also was the owner of a major radio affiliate of the NBC Blue Network, WJR in Detroit, the forerunner to today’s ABC, negotiated an agreement with NBC to carry his Thanksgiving game live across all of the network’s stations.[31] Excluding the years of 1939–1944, due to World War II, the Lions have played on Thanksgiving ever since.[32][33]
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