Simon Jordan explains why West Brom may be attractive to new owners with £200m claim

Alistair Jones, a member of the Action for Albion committee, joined Jordan live on talkSPORT [20 September], where he discussed

how the club might appeal to any prospective buyers.

This comes following claims that Guochuan Lai is looking to sell his majority share in the club, and Jordan has suggested that it would

be a good buy for any potential investors.

Jordan said [20 September 11:30] during a live interview on talkSPORT: “I think people would buy this football club. Again, nobody

wants to pay a man who is about to go more than is absolutely necessary.

“They’ll pick up the liabilities, they’ll pick up debt, and accept that as a price on the ticket, but for someone exiting with money on the

way in is going to be the challenge.

“We’ll see if anyone has an appetite to pay him 30 or 35 million quid, but I don’t think it’s a bad buy for those that think a football club

like West Bromwich Albion that’s capable, with a decent bit of management and a little bit of money, of getting themselves back into

the mix of being a Premiership football club.

“If you look at that and say, ‘if I’ve put £35million on the table, picked up some debts that I can restructure and pay over a period of

time, and cash flow through, and [if I] have to spend another 20 or 30 [million] to get myself in a position where I might be able to get

into the Premier League if I manage this football club properly and make the right managerial appointments’.

“All of a sudden, you have a football team that cost you 60 million pounds and is now being talked about in the range of £150 to 200

million. People may visualise the transaction once it becomes one.

Positive news for West Brom fans

It feels as if all discussion surrounding the ownership situation at West Brom has been full of negativity and doubt, which isn’t a

surprise given the difficult situation they find themselves in, but Jordan’s latest comments will provide a positive look at things.

The suggestion that a prospective new owner would be able to turn the club into a Premier League outfit once again, and thus boost

the value and the mood around The Hawthorns, will be music to the ears of Baggies fans.

The appropriate owner, who comprehends the club and wants to advance them rather than exploiting them as a mere investment

opportunity, is obviously necessary for this to occur, but it is still absolutely possible that the future might be promising.

There is no reason why West Brom couldn’t join the list of clubs recently acquired by ambitious owners with aspirations of reaching

new heights, as seen by Coventry City, Huddersfield Town, and Birmingham City in the past year.

The Baggies tempted with a new owner on a potential value of £200million……